Sisa Ntshona, CEO of South African Tourism Source: Ghana | Myjoyonline.com | EDA The CEO of South African Tourism has called for a collaborative effort between African countries to increase the continent’s market share when it comes to tourism globally. Sisa Ntshona, who was on a working visit to Ghana, noted that the continent currently controls only 5% of the world’s tourism market, something he believes can change if all countries work together. He advised that Africans should use the narrative that Africa is a country, to its advantage to combine and win together. Mr Ntshona made the call during an interview with Myjoyonline.com during a Tourism and Travel Stakeholders’ Dinner at the Labadi Beach Hotel in Accra. According to him, “the world looks at Africa as a country; If the world looks at Africa as a country, use it to your advantage to the extent that before anyone of us in our 54 countries wins, you’ve got to convince people to come to...
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